Bullet Journal
From information to transformation—one page at a time.
The Bullet Journal system helps you record what’s happening, reflect on why it matters, refine what’s essential, and respond with clear purpose. It’s more than note-taking—it’s a mindfulness practice in motion. These simple steps build the foundation for focus, intention, and meaningful change through a regular Bujo practice.
From information to transformation—one page at a time.
The Bullet Journal system helps you record what’s happening, reflect on why it matters, refine what’s essential, and respond with clear purpose. It’s more than note-taking—it’s a mindfulness practice in motion. These simple steps build the foundation for focus, intention, and meaningful change through a regular Bujo practice.
Founder
Before launching Bullet Journal in 2013, I was a digital designer for over a decade. Now, I get to spend my time designing tools to live a more intentional life. I do this by giving talks, writing books and articles, and making Youtube videos.
Head of Product
After spending a decade in Leadership Education teaching college students and instructors, my passion for seeing people discover and embrace who they are to take charge of their own lives (coupled with my love for Bullet Journaling) brought me to the Bujo team.
Head of Operations
With a degree in Psychology and a Masters in Neuroscience, I have enjoyed exploring the complexities of the human mind. This brought me to the Bullet Journal team where I love bringing these ideas to life, ensuring that others can connect with them on a deeper level.
Head of Customer Support
With past experience as a liaison for Mayo Clinic and a long-standing record in the startup world, my passion lies in forging enduring partnerships, fostering growth, and delivering customer happiness. I consider myself incredibly fortunate to be a part of Bullet Journal, pursuing and doing what I love.
Community Manager
For several years now, I have been passionately conducting Bullet Journal Workshops, primarily in companies. In 2024, I opened the very first Bujo LAB in Hamburg, Germany. My journey is driven by curiosity and I'm always all-in, especially when it comes to matcha tea on a day full of petrichor.
Designer
I have been creating ever since I possibly could. Having papers and ideas everywhere brought me to learn this life-saving method. I had always wanted to do something meaningful in a healthy environment with great souls. And Gosh! How lucky am I? I get to create beauty connected with great thinking. After all, “Pretty with wisdom is beauty.”
Content Manager
I left corporate in 2019 knowing I wanted to spend every day working on something that excites me. These days, I create and curate ideas for the web as a writer, editor, and content manager.
Meet the mindfulness practice designed as a productivity system.
We're the creators of our life. For better or for worse, we're doing it all the time. Our thoughts create our feelings. Our feelings create our behavior. Our behavior creates our experiences. Our experiences create our thoughts. As a company, we strive to craft tools that support us in being the conscious creators of the lives we want to live, one word at a time.
Meet the mindfulness practice designed as a productivity system.
We're the creators of our life. For better or for worse, we're doing it all the time. Our thoughts create our feelings. Our feelings create our behavior. Our behavior creates our experiences. Our experiences create our thoughts. As a company, we strive to craft tools that support us in being the conscious creators of the lives we want to live, one word at a time.
$98,000 Donated
We donate 10% of our profitsto Giving What We Can, a data-driven organization that researches and funds the most effective charities and non-profits in the world.
$90,000 Sponsored
We want to make Bujo available to as many people as possible, regardless of financial standing. For every five Foundation Plans we sell, we donate one free scholarshipto someone in our community.
10K Carbon Neutral Deliveries
All of our paper goods are FCS certified, meaning that they sustainably sourced. All of our shipped orders are carbon neutral.
The Bullet Journal Backstory
On August 8, 2013, I launched bulletjournal.com, with a tutorial video and step-by-step instructions. For the first few days – nothing. As expected. I remember being thrilled when I passed 100 visitors to the site.
One day I was casually checking traffic and I noticed what I thought was a bug. It wasn’t. I was getting thousands of views.. that day! I had been featured on Lifehack.org. Then a few days later on Lifehacker.com, then FastCo. My little website had gone viral.
Soon, the first tutorial video was getting hundreds of thousands of views on YouTube. Bullet Journal communities sprung up to share their customizations. I started getting interviewed on podcasts. One particularly fortuitous interview was with the Pen Addict podcast hosted by the wonderful Myke Hurley and Brad Dowdy. They introduced me to a notebook made by a company called Leuchtturm1917.
On August 8, 2013, I launched bulletjournal.com, with a tutorial video and step-by-step instructions. For the first few days – nothing. As expected. I remember being thrilled when I passed 100 visitors to the site.
One day I was casually checking traffic and I noticed what I thought was a bug. It wasn’t. I was getting thousands of views.. that day! I had been featured on Lifehack.org. Then a few days later on Lifehacker.com, then FastCo. My little website had gone viral.
Soon, the first tutorial video was getting hundreds of thousands of views on YouTube. Bullet Journal communities sprung up to share their customizations. I started getting interviewed on podcasts. One particularly fortuitous interview was with the Pen Addict podcast hosted by the wonderful Myke Hurley and Brad Dowdy. They introduced me to a notebook made by a company called Leuchtturm1917.
For a year I looked on in disbelief as the Bullet Journal became more popular. Blogs dedicated to the Bullet Journal starting popping up. Forums appeared all over. They were sharing so much valuable information and helping each other in very meaningful ways.
Unfortunately a lot of it was getting lost online. So, in September of 2014 I launched a Kickstarter to raise the funds to build a new website to curate the best of what the community was sharing.
By this time I was a Leuchtturm notebook convert, and I thought that a special edition would make a wonderful reward for Kickstarter backers. I reached out to the folks at Leuchtturm to see what could be done. We agreed to create a limited edition designed from the ground up for Bullet Journaling.
So, I launched the campaign for $10,000 to build the new site. Then two unexpected things happened. First, I met the funding goal in 8 hours! Secondly, when all the notebooks sold out, people got…upset. Like, a lot upset. It quickly became clear that the notebook was just as interesting to the community as the new site. I went back to Leuchtturm and we decided to partner together.
For a year I looked on in disbelief as the Bullet Journal became more popular. Blogs dedicated to the Bullet Journal starting popping up. Forums appeared all over. They were sharing so much valuable information and helping each other in very meaningful ways.
Unfortunately a lot of it was getting lost online. So, in September of 2014 I launched a Kickstarter to raise the funds to build a new website to curate the best of what the community was sharing.
By this time I was a Leuchtturm notebook convert, and I thought that a special edition would make a wonderful reward for Kickstarter backers. I reached out to the folks at Leuchtturm to see what could be done. We agreed to create a limited edition designed from the ground up for Bullet Journaling.
So, I launched the campaign for $10,000 to build the new site. Then two unexpected things happened. First, I met the funding goal in 8 hours! Secondly, when all the notebooks sold out, people got…upset. Like, a lot upset. It quickly became clear that the notebook was just as interesting to the community as the new site. I went back to Leuchtturm and we decided to partner together.
In June of 2015 the original Bullet Journal video passed one million views. To celebrate, I launched an updated video introducing new Bullets and the most requested feature by far: The Future Log.
In September the new website launched with all new tutorials, content, and a fresh new batch of notebooks. Along with the new website, the Bulletjournalist blog was unveiled to feature community content! It meant the world to me, as it ushered in new voices that could speak to things I simply can’t.
In June of 2015 the original Bullet Journal video passed one million views. To celebrate, I launched an updated video introducing new Bullets and the most requested feature by far: The Future Log.
In September the new website launched with all new tutorials, content, and a fresh new batch of notebooks. Along with the new website, the Bulletjournalist blog was unveiled to feature community content! It meant the world to me, as it ushered in new voices that could speak to things I simply can’t.
My ADHD often left me feeling like my mind was unfit for traditional education systems. Imagine my surprise then when I received an email from Yale University to give a TEDx talk!
It was a terrifying honor that forced me to confront a host of longstanding insecurities and fears, especially one: to publicly share my beliefs about something I deeply cared about.
So far I'd been focusing on what we do, and how we can do better. Though important, I think they pale in comparison to the Why. Why do we do what we do? How do we live an intentional life?
I'd been quietly answering these questions for community members for years. This talk was the turning point where The Why became the main focus. It made it clear that this is what I want to talk about, what I wanted to write about... It kicked off a series of events that would change my life.
My ADHD often left me feeling like my mind was unfit for traditional education systems. Imagine my surprise then when I received an email from Yale University to give a TEDx talk!
It was a terrifying honor that forced me to confront a host of longstanding insecurities and fears, especially one: to publicly share my beliefs about something I deeply cared about.
So far I'd been focusing on what we do, and how we can do better. Though important, I think they pale in comparison to the Why. Why do we do what we do? How do we live an intentional life?
I'd been quietly answering these questions for community members for years. This talk was the turning point where The Why became the main focus. It made it clear that this is what I want to talk about, what I wanted to write about... It kicked off a series of events that would change my life.
The TEDx talk forced me to deeply consider how intentionally I was actually living. Even though it had been five years since I had launched Bulletjournal.com, I was still working a demanding —and very rewarding— job at a digital design agency in New York City. Working what was becoming two full-time jobs was not serving my employers, my community, or myself.
I had just successfully pitched one of the biggest tech companies in the world a multimillion dollar deal- a real high point of my design career. Waiting for my plane home, I received a message from a community member letting me know how Bullet Journaling had saved her child's life. In that moment, the choice was made: I would go Bullet Journal full time, the question was how.
I went on to find a wonderful literary agent Jon Mass with Park Fine and with their incredible support I signed a book deal. The next three years of my life were spent writing, designing, and promoting The Bullet Journal Method.
The TEDx talk forced me to deeply consider how intentionally I was actually living. Even though it had been five years since I had launched Bulletjournal.com, I was still working a demanding —and very rewarding— job at a digital design agency in New York City. Working what was becoming two full-time jobs was not serving my employers, my community, or myself.
I had just successfully pitched one of the biggest tech companies in the world a multimillion dollar deal- a real high point of my design career. Waiting for my plane home, I received a message from a community member letting me know how Bullet Journaling had saved her child's life. In that moment, the choice was made: I would go Bullet Journal full time, the question was how.
I went on to find a wonderful literary agent Jon Mass with Park Fine and with their incredible support I signed a book deal. The next three years of my life were spent writing, designing, and promoting The Bullet Journal Method.
Though Bulletjournal.com highlighted a lot of wonderful community content, it's not a community platform. The platforms where Bullet Journal communities connected were increasingly subjected to the whims of algorithms, clickbait, bots, spam, trolls, and a lot of misinformation.
I wanted to create an intentional social network, a home dedicated to the communal practice of the Bullet Journal Method where we could learn, share, and explore what it means to live an intentional life together. With this in mind, I set out to create Bujo U, our membership site.
It was a massive undertaking that I couldn't do on my own. I finally got the excuse to hire the incredible Jessica Chung, a longstanding Bullet Journalist and professional leadership educator to run Bujo U. The team began to grow...
Though Bulletjournal.com highlighted a lot of wonderful community content, it's not a community platform. The platforms where Bullet Journal communities connected were increasingly subjected to the whims of algorithms, clickbait, bots, spam, trolls, and a lot of misinformation.
I wanted to create an intentional social network, a home dedicated to the communal practice of the Bullet Journal Method where we could learn, share, and explore what it means to live an intentional life together. With this in mind, I set out to create Bujo U, our membership site.
It was a massive undertaking that I couldn't do on my own. I finally got the excuse to hire the incredible Jessica Chung, a longstanding Bullet Journalist and professional leadership educator to run Bujo U. The team began to grow...
In the years since the Kickstarter, the community grew exponentially. With that in mind, I took a lot of feedback from the community to create an even better notebook for the modern Bullet Journalist. The result was the Edition 2,which featured a brand new sustainably-sourced paper that suited both minimal and artistic Bullet Journalists.
If you're interested in seeing me geek out about its design and many features, you can read this article here.
In the years since the Kickstarter, the community grew exponentially. With that in mind, I took a lot of feedback from the community to create an even better notebook for the modern Bullet Journalist. The result was the Edition 2,which featured a brand new sustainably-sourced paper that suited both minimal and artistic Bullet Journalists.
If you're interested in seeing me geek out about its design and many features, you can read this article here.
One of the most common questions that I got (and still do) was "How do I learn how to Bullet Journal?" Though there is a lot of free content out there, there was no comprehensive, completely accurate learning experience.
As someone who struggled with formal education, I wanted to create a course that addressed my own challenges from back in the day. It would have to be highly visual and have bite-sized lessons to walk me through step by step, while making it very clear why each step mattered.
It turns out it's not easy. It took me two false starts and three years to finally put together Bullet Journal: Basics & Beyond, a fully self-paced online learning experience that covered the essential lessons about Bullet Journaling. After teaching and talking about the Method over the last several years, I also got to update my language, tools, and frameworks around explaining Bujo in this course.
One of the most common questions that I got (and still do) was "How do I learn how to Bullet Journal?" Though there is a lot of free content out there, there was no comprehensive, completely accurate learning experience.
As someone who struggled with formal education, I wanted to create a course that addressed my own challenges from back in the day. It would have to be highly visual and have bite-sized lessons to walk me through step by step, while making it very clear why each step mattered.
It turns out it's not easy. It took me two false starts and three years to finally put together Bullet Journal: Basics & Beyond, a fully self-paced online learning experience that covered the essential lessons about Bullet Journaling. After teaching and talking about the Method over the last several years, I also got to update my language, tools, and frameworks around explaining Bujo in this course.
It's really hard to believe that this little side hustle went on to completely change my entire life. Now I get to work with a team of loving and extremely capable Bullet Journalists.
This year we had our first team retreat! This little project may have been a business for a long time, but this year it finally turned into a real company.
There's an African saying that says if you want to go fast, go alone. If you want to go far, go with others. There are others now, and they breathe new life and possibility into this work.
I feel like we're just getting started, and I could not be more grateful to be able to do this every day.
It's really hard to believe that this little side hustle went on to completely change my entire life. Now I get to work with a team of loving and extremely capable Bullet Journalists.
This year we had our first team retreat! This little project may have been a business for a long time, but this year it finally turned into a real company.
There's an African saying that says if you want to go fast, go alone. If you want to go far, go with others. There are others now, and they breathe new life and possibility into this work.
I feel like we're just getting started, and I could not be more grateful to be able to do this every day.
Bullet Journal is launching three integrated plans—Foundation, Transformation, and Certification—to turn the method into an ongoing practice supported by community. This rollout marks the first time the core teachings, tools, and live experiences have been unified into a structured ecosystem. Each plan builds on the last, creating a clear path from personal organization to meaningful transformation and, ultimately, to sharing the practice with others. It’s a major evolution for Bullet Journal, fully shifting from a system of productivity to a lifelong practice of intentional living.
Bullet Journal is launching three integrated plans—Foundation, Transformation, and Certification—to turn the method into an ongoing practice supported by community. This rollout marks the first time the core teachings, tools, and live experiences have been unified into a structured ecosystem. Each plan builds on the last, creating a clear path from personal organization to meaningful transformation and, ultimately, to sharing the practice with others. It’s a major evolution for Bullet Journal, fully shifting from a system of productivity to a lifelong practice of intentional living.
