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I offered to show her how I used my notebook book stay organized, and - to my surprise - she took me up on the offer! I’d never explained my process to another person before. After all, sharing your notebook, is like letting someone read your mind, which, well…yeah. Regardless, she needed help, and all I could offer was this method I had designed.

At the time it didn’t have a name yet. I stumbled through it as best I could. When I was done, I found her staring at me with her mouth hanging open. My stomach dropped; now she thinks I’m completely nuts.

After a brief silence she said “You have to share this with people.”


I had just rolled off a long, frustrating contract. I had nothing lined up, so I decided to create a fun personal project. I gave myself two weeks to design and launch a website that would share something valuable with the online community. I thought back to my lunch with the panicked bride in 2007 and realized that my journaling system could be that ‘something’- a tool to help people get organized.

On August 18, 2013, I launched, with a tutorial video and step by step instructions. For the first few days – nothing. As expected. I remember being thrilled when I passed 100 visitors to the site.

One day I was casually checking traffic and I noticed what I thought was a bug. It wasn’t. I was getting thousands of views..that day! I had been featured on A few days later on, then FastCo. My little website had gone viral.

Soon, the first tutorial video was getting hundreds of thousands of views on Youtube. Bullet Journal communities sprung up to share their customizations. I started getting interviewed on podcasts. One particularly fortuitous interview, was with the Pen Addict podcast hosted by the wonderful Myke Hurley and Brad Dowdy. They rewarded my incomprehensible ramblings by telling me about a notebook company called Leuchtturm.


Month after month, I looked on in disbelief as the Bullet Journal continued to become more popular. Blogs dedicated to the Bullet Journal starting popping up. Forums appeared all over. I was receiving a lot of email from users who shared touching stories about the transformative effect Bullet Journaling was having on their lives. But what next? After all, I had already shared what I knew.

Then it dawned on me: it wasn’t about me at all- it was about the community. They were sharing so much valuable information and helping each other in very meaningful ways. Unfortunately a lot of it was getting lost online. So, in September of 2014 I launched a Kickstarter to raise the funds to build a new website to curate the best of what the community was sharing.

By this time I was a Leuchtturm notebook convert, and I thought that a special edition would make a wonderful reward for Kickstarter backers. I reached out to the folks at Leuchtturm to see what could be done. We agreed to create a limited edition designed from the ground up for Bullet Journaling.

So, I launched the campaign for $10,000 to build the new site. Then two unexpected things happened. First, I met the funding goal in 8 hours! Secondly, when all the notebooks sold, people got…upset. Like, a lot upset. It quickly became clear that the notebook was just as interesting to the community as the new site. I went back to Leuchtturm and we decided to create an unlimited edition.

In October of 2014 the campaign ended with the support of nearly 3,000 backers. Over the next year, I focused on creating the best notebook I could, and getting it into the hands of my supporters. All 3,000 of them all around the world. I had my work cut out for me.


In June of 2015 the original Bullet Journal video passed one million views. To celebrate, I launched an updated video introducing new Bullets and the most requested feature by far: The Future Log.

In September the new website launched with all new tutorials, content, and a fresh new batch of notebooks. Along with the new website, The Bulletjournalist was unveiled. More than just a blog, it’s a monthly online magazine that embodies the Bullet Journal lifestyle. The thing that I was most excited for was that it featured the first guest post. It meant the world to me, as it ushered in new voices that could speak to things I simply can’t.


Help Section:
Building on the momentum of last year, we continue to look for great contributors to deliver great content on the site and our social channels. After being featured on Quartz, The New Republic, Vogue, and Buzzfeed, our community continues to grow by orders of magnitude, and with it, the questions that people have.

To address this, we unveiled the new “help” section. It’s a knowledge base that addresses the most frequently asked questions. It continues to evolve over time to provide the most up-to-date resources at a click.

Free Starter Guide:
The help section also features another one of the most requested features: a FREE downloadable one-page starter guide. Originally created by Kim Alvarez, it has since been translated into over a dozen languages by volunteers from the community – an amazing example of the incredibly positive and helpful culture we’re building together. To get yours, please sign up for the newsletter. 


The Bullet Journal Companion:
One of the most requested tools was a Bullet Journal app. The Bullet Journal method is analog on purpose. A big part of this practice is about unplugging and going offline so that we can reconnect with ourself. That said, we don't always have our notebook on us. What I wanted to do was to create an app that bridges that gap between the digital and the analog. It was not a Bullet Journal app so much as it was an the extended the functionality of the users notebook. The result of this endeavor is the Bullet Journal Companion

Introduced Nordic Blue:
We also added a third color option for the official BuJo notebook: Nordic Blue.

To be continued...