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To empower people to author the life they want to live

We're the creators of our life. For better or for worse, we're doing it all the time. Our thoughts create our feelings. Our feelings create our behavior. Our behavior creates our experiences. Our experiences create our thoughts. As a company, we strive to craft tools that support us in creating our lives for the better.

What we value

The rules by which we P.L.A.Y.


We believe in having a clear and meaningful purpose behind everything we do. Our mission is to create products and services that reduce suffering through self actualization.


We value continuous learning and improvement. We embrace challenges as opportunities to grow, and we encourage a culture of curiosity, innovation, and adaptability.


We value authenticity, promoting honesty, transparency, and genuine interactions with our community and team. We practice what we preach.


We cultivate a culture of celebration and joy, recognizing and appreciating achievements, big and small, with yayfulness. It may not be a real word, but it's a very real value.

How we're expressing our values

These are the current ways that we're expressing our values beyond our company.
It's challenging process that we're happy to keep exploring.

The Bullet Journal Community's Impact

1% of every Bullet Journal purchase is donated to a nonprofit of your choice.
Check out the impact the Bullet Journal community is making below.